WHO WE ARE

After 30 years in the classroom, I watched a steady and troubling decline in foundational physical literacy unfold. Year after year, secondary students walked through our doors having never swung a tennis racket, held a cricket bat, or mastered even the most basic core movements. I knew something fundamental had to change.

That frustration — shared by countless primary educators searching for ways to boost activity and focus without sacrificing teaching time — is what led me to create Move4Three.

To drive genuine buy-in, we went a step further: students take ownership of their movement at home, designing their own routines and climbing an interactive leaderboard that keeps them motivated.

I also wanted to support busy teachers, so we built the Move4Three Lesson Builder — an intuitive planning tool that makes lesson prep effortless while automatically generating school reports, so inspectors and headteachers can instantly measure movement, track engagement, and evaluate progress.

I firmly believe that movement is not a luxury or a break from learning — it is the foundation of it. When children move with purpose, they think more clearly, feel more resilient, and are far better equipped to succeed both in the classroom and in life. That conviction is at the heart of everything Move4Three sets out to do.

Craig Jones has over 30 years' experience working with children and young people in the education, sport, health & fitness and childcare industries. Craig is a high energy professional, with a passion for providing high quality, engaging experiences that are sustainable solutions to childcare and increasing children and young people's physical activity levels.

Craig's approach is nurturing, developing and supporting the best people to manage, lead and inspire children's professionals within organisations. A results oriented individual with experience across the UK and in Europe, including the sale of his previous organisation Fit For Sport, to four successful mergers & acquisitions in the UK and Ireland; along with implementing Children/Family strategies across 5 countries (Italy, Belgium, Germany, Australia, UK), including product development, financial/operating models, training, H&S, Compliance and full stakeholder engagement from Board level to Government engagement.

Currently a shareholder and board member of Junior Adventures Group UK, the largest provider of out of school activities for children globally.

Craig is a member of the Department of Education steering group for wraparound childcare and a DfE Advisor which has included attending round table events at No 10. Craig is current chair of the ukactive Children & Young People (CYP) forum leading on the CYP strategy and stakeholder engagement including Sport England, Active Partnerships, Youth Sport Trust and Activity Providers. As well as hosting the sector's go-to Podcast 'Love your Career in Childcare'.

Craig founded and is chair of SACA (School Aged Childcare Association) — a national membership association dedicated to representing medium to large private, voluntary and independent (PVI) providers of out-of-school activities, including Breakfast Clubs, After School Clubs and School Holiday Camps.